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Ningbo Yinyi Group Company is a large and comprehensive enterprise which has real estate development and resource industry as its mainstay industry. Its business scope also covers domestic and foreign trade, property management, warehousing and logistics, malls of building materials and five-star hotels. The company upholds the mission of “to gather outstanding talents and accomplish great achievements” since its founding in 1994. After developing for more than 10 years, the company has realized great-leap-forward development. In 2010, the sales revenue reaches to 16.1 billion RMB and becomes one of Ningbo top 10 tax-paying enterprises. It currently owns over 30 billion RMB of total assets with annual tax of 2 billion RMB. In 2011, it ranks as No. 449 among China top 500 enterprises, No. 137 among China top 500 service enterprises, No.111 among the top 500 private enterprises, No. 38 among Zhejiang top 100 enterprises, No.10 among Ningbo top 100 enterprises, and awarded as the AAA grade credit enterprise for 15 consecutive years. |
Yinyi Ningbo Real Estate Company is a subsidiary of Yinyi Group that develops real estate professionally and holds the national first-class qualification certificate. With its strong power and marvelous quality, it has been listed as one of China top 100 real estate enterprises in eight consecutive years. In the past 10 years, Yinyi Real Estate Company has successively developed more than 30 fashionable living centers and advanced office-buildings with the total building area of over 5,0 million square meters, the scale of which is among the front ranks in the same industry in Ningbo.
Taking “Meeting the needs of clients, caring for life’ as its management philosophy, Yinyi Real Estate strives to create quality products and prime houses, which has become a leading enterprise in the real estate industry. In recent years, the company adheres to the thinking of development “to set foot in Ningbo and develop across regions”. It puts more strength, combines various resources, and actively promotes the developing strategy which is “to combine the local development together with the remote development, to give consideration to both the real estate development and management, to combine the long-term investment with the short –term investment, and win-win system of combining independent development with the cooperative development”. The developing area is steadily expanding from Ningbo to Yangze River Delta cities such as Shanghai, Nanjing, Ma’anshan, Nanchang, etc, also to cities around Bohai Bay such as Beijing, Shenyang and Daqing etc, totally nearly 10 first and second tier cities. Presently, the total amount of developing projects outside Ningbo is more than 20 and the overall floorage under construction is over 2.70 million square meters. Relying on exact market positioning, advanced planning and designing, delicate building quality, Yinyi Real Estate Company has joined the line of strong brands which has the greatest tendency of growing in China real estate industry. In August 2011, Yinyi Real Estate Company successfully realized backdoor listing(stock exchange code:000981).
The resource industry is the other pillar industry of Yinyi Group in recent years. The Group focuses on mineral exploration, coal and coal processing, nickel smelting and petrochemical industry. The company actively develops recycling technology, implements independent innovation, comprehensive usage of resources, explores the overseas mineral projects and sets up overseas mineral groups. The coal and coal processing project located in Shanxi province has finished the reorganization of the local Lingshi Energy & Mineral Group in 2010. At present, it has 5 coal mines with total mining area of about 56 square kilometers. The proved reserve is over 230 million tons with 3.5 million tons of annual production of crude coal and 1 million tons of coking coal, forming a coal production chain including crude coal mining, coking and manganese alloy etc. By expanding and merger, the annual output of crude coal, coking coal and manganese alloy will respectively reach to 5 million tons, 2 million tons and 35 thousand tons.
Guangxi Yinyi Technical Mining & Metallurgy Companyis a big player in smelting industry in the Guangxi Zhuang Autonomous Region. It adopts the techniques of self-owned intellectual property called “sink under normal temperature and normal pressure” to produce electrolytic nickel plate, also it uses the liquid effluent of nickel making to develop manganese chemical processing, the project of which has been listed as “the national key technological and developing project in the year of 2008” by the National Development and Reform Committee. At present, it has the capacity of producing about 10 thousand tons of electrolytic nickel, 400 thousand tons of sulfuric acid and 300 thousand tons of manganese salt per year. In the meantime, it has got about 8 to 10 core patent techniques with the self–owned intellectual property. Later it will build the second-term 100,000T/Y electrolytic nickel project along the coastal area which will be on-stream in 2012.It will become the second largest nickel smelting and the No.one manganese salt producing enterprise which is the only one who takes the green skill in the line of domestic metallurgy. In 2008, Yinyi Group started its construction of overseas mineral resources bases and organized mining groups in the Philippines, Indonesia and Mexico. Up to now, it already has more than 20 mineral properties of different ore types. Yinyi Phil Investment Holding Group has over 10 subsidiaries including exploration company, trading company, and mining company. In the coming 3 to 5 years, Yinyi Group will acquire another 50 mineral rights so as to form a large overseas mineral group which combines resource exploration, mining and mineral trading together. The Indonesia Group Company is preparing to explore mines and purchase mineral rights. The Mexico Group Company, by way of purchasing shares from other mining company, has controlled about 70 thousand hectares of mining area where producing manganese, iron and copper. Two large iron mines have started operating and selling iron ores. Besides, 1.2 million T/Y propylene project with 10 billion amounts of investment and world-advanced process, has applied for permission from the National Development and Reform Bureau. It will be built at suitable places in the City of Ningbo and Zhoushan. The estimated annual sales income will be RMB 32 billion. On Oct. 2010, Yinyi Group joined the national purchasing construction system and signed a strategic cooperative agreement with the Guocai Technology Co., Ltd. They try to cooperate with each other on the field of the e-transaction platform of China public purchasing, the public platform of the national logistics information and its market service system and the affiliated projects. A massive industrial scale will be formed in three fields, namely public purchasing and supply chain management, the public service platform of logistics information and “the energy management of government contract”. At the same time, the Group has acquired and reorganized Yinzhan Group, which engages in steel production and trading. Yinzhan owns a production base for the capacity of 400 KMTA of cold rolled sheet, hot galvanizing, and colored sheet, markets for steel storage and circulation , trading and on online exchange. Therefore, Yinzhan Group Company would be a comprehensive corporation group which covers industry, trading and logistics and warehousing.
While developing real estate industry and the resource industry, Yinyi Group sticks to appropriate diversification strategy. By way of investing, acquiring, merging and reorganizing, its domestic and foreign trades as well as multi-service industry develop steadily. Domestic and foreign trade focuses on trading metallic material, industrial chemicals, plastic material and mineral products. It is planned that by the end of 2016, the total amount of domestic and foreign trade will be over RMB 20 billion. In the modern service industry sector, Yinyi Property Management Company is the Ningbo first property management company which has got the first-grade qualification certificate awarded by the Ministry of Construction of China. It manages 10 million square meters of property and is a member of an international high-end service brand “Gold Key Property Management League”. Global Center Westin Hotel, the international top-level five-star hotel, has finished construction and will open in 2011. The New Century Home Decoration Center is one of the largest modern building materials mall in east China.
Meanwhile, Yinyi Group tries its best to manage the capital operation. By way of IPO or merger and reorganization, the Group tries to go public in the stock market so as to raise the business reputation. Relying on institutional innovation and scientific management, the business scale is expanding rapidly and the industrial structure is more reasonable, which laid a solid foundation for sustainable development.
In the future, Yinyi Group will strive to promote its mission “with great ambition in heart, having pioneering and innovative spirit, perseverance in the face of hardship with strong will, practical and hardworking style of work”. It will actively stimulate the strength of the talent team and take the competitive advantage of core industrial, steadily constructing the management pattern, which is “centralize the main industry, diversify the industry, extend the scale and manage scientifically”. The Group also takes social responsibility as a mission and integrated value promotion as its aim. Moreover, it will develop more harmoniously and pursue excellence all the time. By the year 2016, the general development strategy and the striving aim of the Yinyi Group is as follows: Surely adheres to the development strategy of taking the real estate development and resource industry as Yinyi’s mainstay industries, enlarges and strengthens the main industry, actively develops domestic and foreign trade, and improves service industry. By further improving internal management and the corporation culture, further consolidating the brand influence and the cohesive force, the Group will be stronger enough to realize better and faster development. Besides of expanding business, the Group should bear more social responsibility, provide more valuable products and service for the clients, and provide employees with higher salary and better welfare. By the year 2016, the total assets of Yinyi Group will reach to RMB100 billion, the annual sales amount will be RMB 100 billion with the realization of the annual profit RMB10 billion. Then the comprehensive power of Yinyi Group will be among top 200 in China, and the Real Estate Company will be in China top 20 real estate companies which becomes a famous brand in the domestic real estate industry. Also the management level will achieve the advanced level in the same trade across China.
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